Five SEO tricks to learn from your competitors

If you are concerned that competitors will pip you to the SEO rankings post, take a moment to consider these five insider SEO tricks that borrow directly from competitor activity to keep you on track.

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1. Identify your competitors

While this may appear to be a basic crash course in business acumen, this handy piece of research will be worth its weight in gold. Take the time to dig around your location and industry to produce a list of no less than five – and ideally ten – competitors you can observe. Use the free tools you have at your disposal, such as Google Alerts, to make sure you have all the latest competitor news and activity.

2. Common language

You have identified your immediate competitors; how, it is time to decipher the common language: the keywords you both use. Google Keyword Planner is a great tool to reveal where you cross over and to identify the level of competition for every common keyword.

3. Social behaviour

Dissecting your competitor’s behaviour across social media yields many tips and tricks, including where they post; the type of keywords they use; if and how they link their posts to video, blogs or infographics; and the industry groups they engage with.

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4. Know your ABCs

It is vital that you are versed in how best to navigate the SEO stratosphere. Your best bet is to be aware of this year’s trends, as predicted and explained by the SEO experts. Your ABCs in this scenario refer to the golden rule of navigating prime SEO rankings: always be creating (quality content). Search engine indexing loves sites that have a consistent flow of fresh informative content.

5. Know your audience

The comments section of competitors’ blog posts is an oft untapped … Read More

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Pallet Racking: Eight Key Considerations

If your business needs to expand or install pallet racking, what do you need to consider before picking up the phone and talking to a supplier? Take a look at these eight items which are key issues you need to resolve before you finalise that order.

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1. Layout of the Warehouse

The design of the racking has to work with the physical dimensions of your warehouse. The layout you design must improve the efficiency of the business. The position of entrances and exits, forklift paths, window locations and fire escape routes can all influence the design.

2. Usage

Access to products differs hugely between, for example, a fresh food business or a seasonal goods supplier. Do you run the warehouse 24/7 with shifts of staff, or is it only accessed once or twice a day by one or two people?

3. Access

Think about the level and type of access that is required. Is it possible to position less frequently accessed items at the back of the warehouse or on higher/lower parts of the racking? You need up-to-date stock access data to make these decisions.

4. Cost

A pallet racking project represents an investment which must be recouped in increased efficiency. The cash benefit to the business may be fewer warehouse staff or lower overtime costs at periods of peak demand.

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5. Adaptability

Business changes all the time, and so does customer demand. Try to go for a pallet racking design that is versatile enough to cope with seasonal and other adjustments. Pallet racking in Ireland from http://www.rackzone.ie/ has to cope with the diverse requirements of city and country, so try to take this into account too.

6. Robustness and Safety

These two go together, because a pallet racking failure could put the safety of your … Read More

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