Month: May 2018

Unique Social Media Ideas for Your Small Business

Coming up with new ways to stand out and distinguish your business from your competitors on social media can be tough. With millions of users, and even more millions of posts and ideas, how can you come up with something unique? The key is the way in which you define “unique”. You don’t generally need to be unique on social media, just within your industry and community. Here are some unique social media techniques you can try out for your business.

Make A Recommendation

One of the most unique social media ideas is to suggest an account for your audience to follow which may be helpful for them. One of the social media basics for a small business is to show your expertise, not to show off your own talents, but to show potential and current customers that they can trust you. However, you don’t always have to put out your own content to show your expertise. By staying connected with others in your field and sharing their information you will also be showing your trust and expertise as it demonstrates that you’re up to date on your industry speciality and want to give useful information to your customers.

Recognise A Competitor

Take the recommendation a step further and try posting something with regard to your competitors. Whilst you don’t want to promote them, you’re showing that there is nothing wrong with acknowledging something that you find useful or appreciate. This type of social media post shows that you’re not only staying up to date, you’re showing confidence in what you do and are not just promoting your brand. It’s a social media best practice to limit just how much you promote your business, but having respect for your competitors will earn you respect from your target audience.

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4 Things to Consider When Starting a New Business

Starting a New Business

Starting on the path of your own business can be a long road, with many different paths and changes to face. In order to be successful, then, you will need to hit a number of small business ‘checkpoints’ in order to guarantee your success in the long term. Some of which are harder than others, but all of which are achievable if you have the right attitude and strong goals in mind.

So, what are the best tips that you need to follow in order to start a new business in 2018?

1 – You Need a Good Name

A business without a name is not a good thing, as it means you are extremely forgetful and your consumers will not be able to find you easily (or even at all in some cases). Not to mention your business name is what you need in order to register with the government for tax purposes. Your business name can be a very personal choice, but it is one you need to make in the first steps you take as a business owner. Remember to keep it interesting, relevant to your industry and something that people will remember.

2 – Set Up Your Finances

Where is the money for your business coming from? Where, then, will it be spent? In all of the excitement of starting a business, money may seem like a small thing, but it is actually the lifeblood of your business and a vital necessity to help you grow and succeed. Whether this means investment from outside sources, putting your own money into the business or some other format depends entirely on your financial circumstances and aims for the business.

You could start a business on a shoestring budget. If you create an expendinamingture calendar, track all of your … Read More

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Tips for Transforming Your Office on a Small Budget

1. Employees first

Typically property costs are a much smaller percentage of the total overheads of a company compared with employee expenses, however, workplace design can make a major impact on the productivity, morale, and engagement of employees. Even a modest investment in something like an office fit-out can potentially make a big impact on your staff. To ensure it is a positive impact, first speak with your employees. Get opinions from your team members to better understand what their work needs are – how they want to be organised in their workspace to do the best job -in addition to their personal preferences for such things as sound, colour, ventilation, space, and light.

2. Break barriers down

One of the biggest trends now is collaborative working, so break away from the outdated tradition of having partitioned offices and rows of desks. Have activity-based zones created for one-on-one meetings, socialising, and brainstorming, in addition to individual workstations. When PwC moved to its flagship new More London office it eliminated permanent desks and introduced new technologies to promote more collaborative working opportunities. Each morning employees log into a central system to have free space allocated to them within zoned business areas. Greater collaboration is encouraged since staff members sit next to a different person every day, and valuable square footage is freed up to fit in more client and social spaces.

3. Call the professionals

Whenever companies are faced with having a tight or small budget, they often make the decision to do have their fit-out designed in-house and directly employ individual trades in an attempt to save money. It is a false economy almost every time. No matter what a company’s budget happens to be, the workplaces that are the most effective are those that are built by a … Read More

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