Creating a successful online business can be a tough sector to break into, you can have a fantastic idea but just not have the resources to make it successful in an already crowded industry. How can you make your online fashion business an internet success? Here’s a look at four changes you can make to increase traffic, sales and brand awareness.
1 – Variety
The more products you have available on the website, the more likely users are to make a purchase, or potentially multiple purchases. Having more product pages is also useful for online visibility, as Google reward websites with more content and pages. Once customers have received their purchase, having multiple products increase the chance of a return visit. The majority of new fashion brands start with just 1 or 2 products, it’s always best to invest more and offer a more extensive range, if your a mens streetwear clothing brand, offering tracksuits, caps and tees is an ideal start because it also gives users the feeling that the brand has depth, which in turn increases the chance of a purchase.
2 – Online Advertising
A lot of starting businesses don’t realise how affordable online advertising can be, using either Google, Facebook or Instagram. Once you know your target market, you can create a business Facebook advertising account, from here, you can select the exact amount you would like to spend daily on advertising and also who sees the ads. Facebook and Instagram advertising is much more effective because if you a men’s fashion brand, for example, you can select the age group, sex and what they already like to help narrow down who sees the ad and who is more likely to order. It’s an excellent way to start off, even if you don’t receive sales …Read more