Coming up with new ways to stand out and distinguish your business from your competitors on social media can be tough. With millions of users, and even more millions of posts and ideas, how can you come up with something unique? The key is the way in which you define “unique”. You don’t generally need to be unique on social media, just within your industry and community. Here are some unique social media techniques you can try out for your business.
Make A Recommendation
One of the most unique social media ideas is to suggest an account for your audience to follow which may be helpful for them. One of the social media basics for a small business is to show your expertise, not to show off your own talents, but to show potential and current customers that they can trust you. However, you don’t always have to put out your own content to show your expertise. By staying connected with others in your field and sharing their information you will also be showing your trust and expertise as it demonstrates that you’re up to date on your industry speciality and want to give useful information to your customers.
Recognise A Competitor
Take the recommendation a step further and try posting something with regard to your competitors. Whilst you don’t want to promote them, you’re showing that there is nothing wrong with acknowledging something that you find useful or appreciate. This type of social media post shows that you’re not only staying up to date, you’re showing confidence in what you do and are not just promoting your brand. It’s a social media best practice to limit just how much you promote your business, but having respect for your competitors will earn you respect from your target audience.
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