Marketing has undergone some major changes, and how fast things have changed is regarded as mind-blowing. It was only a decade ago when Rightmove listed under 10% of the properties up for sale, and YouTube was still a baby, while Mark Zuckerberg was attempting to launch his latest idea known as Facebook.
Fast forwarding to today’s world and not many people would have predicted how popular social media would become along with live streaming and pay-per-click. Where you aware that when you initially launched your own agency that becoming a marketer would become just as or even more important in comparison to selling houses?
Below are my 5 predictions when it comes to estate-agent marketing for 2019:
1. The agents will start to measure ROI more closely when it comes to marketing activities.
Where the agents once claimed “brand awareness” as a goal in most of their marketing campaigns. They are starting to realise that the returns on investments are only measurable when it comes to marketing which incites responses. Whether these responses involve opt-in to email lists, attendance to events or signing up to independent sites such as floorplansUsketch.com instead of outsourcing work, agents are now able to attach values to responses which enable a way to assess whether the campaign was successful or not.
2. Property marketing will start to become a lot more experiential, with improved drone footage, virtual reality and high-quality videos.
Property marketing has revolutionised over the past 5 years, along with 360’ tours and professional photography now starting to become the standard when it comes to premium properties. Now more than ever, more agents will start to use property marketing in order to demonstrate superior marketing and differentiation abilities to their potential clients. Added services such as twilight photography, home staging, along with drone …Read more