Starting your own business is an exciting time and can be one of the most rewarding experiences you will have. Until, of course, commonly made mistakes come back to bite you, and your business suffers as a result. To prevent these, pay particular attention to the following remarks.
It’s All in the Name!
Do you know what ‘Mike’s Awesome Shop’ sells? Neither do potential customers who are looking to purchase the exact products that ‘Mike’ sells. When choosing a name for your business, make sure that it screams out what you sell to new customers. Something as simple as ‘Mike’s Awesome Lolly Shop’ is enough to get new clients in the door.
If You Need to Give Directions, You Need a New Location
Take a left at the first set of lights, then pass under the bridge, then it’s right beside the two big red stores and behind the parking spaces. If this is something you need to tell customers, you need a new place. Look for a location that is easy to access, offers ample parking, and is close to the type of clientele that you are hoping (needing) to sell to.
Who Doesn’t Love a gift?!
New customers love to receive free items on their first purchase, but don’t go overboard and blow out your budget. If you sell cell phone related items, small cell phone decorations from the Groupon Coupons page for Zales are a good start. If you sell ice cream, branded ice-cream scoops which customers can use at home are a good way to bring your brand to more people’s attention.
We Don’t Have an Online Store; We’re ‘Old Skool.’
As ‘cool’ as this sounds, it’s also the easiest way to lose customer interest. Even if it’s a simple website with a few pictures of your offerings, a photo of what your store looks like, and your contact details and opening hours, a web presence is crucial for any business looking to compete in a modern economy.
Setting up a business is a personal project, no doubt. But be sure not to alienate your customers or make it hard to get new business. Along with these tips, check out your local favorite stores and think about what you would do differently if you owned them, and apply it to your own business plan.