If you are concerned that competitors will pip you to the SEO rankings post, take a moment to consider these five insider SEO tricks that borrow directly from competitor activity to keep you on track.
1. Identify your competitors
While this may appear to be a basic crash course in business acumen, this handy piece of research will be worth its weight in gold. Take the time to dig around your location and industry to produce a list of no less than five – and ideally ten – competitors you can observe. Use the free tools you have at your disposal, such as Google Alerts, to make sure you have all the latest competitor news and activity.
2. Common language
You have identified your immediate competitors; how, it is time to decipher the common language: the keywords you both use. Google Keyword Planner is a great tool to reveal where you cross over and to identify the level of competition for every common keyword.
3. Social behaviour
Dissecting your competitor’s behaviour across social media yields many tips and tricks, including where they post; the type of keywords they use; if and how they link their posts to video, blogs or infographics; and the industry groups they engage with.
4. Know your ABCs
It is vital that you are versed in how best to navigate the SEO stratosphere. Your best bet is to be aware of this year’s trends, as predicted and explained by the SEO experts. Your ABCs in this scenario refer to the golden rule of navigating prime SEO rankings: always be creating (quality content). Search engine indexing loves sites that have a consistent flow of fresh informative content.
5. Know your audience
The comments section of competitors’ blog posts is an oft untapped resource rich with competitor information. Aside from needing to be aware of the content your competitors are creating, you will learn from their mistakes and be inspired by what their audience loves.
Talking to local experts specialising in SEO in Dublin, such as Dublin SEO agency Ryco Marketing, is a great way to keep you on track and a step ahead of technology trends and changes.
These five tricks will transform competitor anxiety into a focussed competitor awareness, a flourishing business, and a top SEO ranking. Good luck!