Creating a successful online business can be a tough sector to break into, you can have a fantastic idea but just not have the resources to make it successful in an already crowded industry. How can you make your online fashion business an internet success? Here’s a look at four changes you can make to increase traffic, sales and brand awareness.
1 – Variety
The more products you have available on the website, the more likely users are to make a purchase, or potentially multiple purchases. Having more product pages is also useful for online visibility, as Google reward websites with more content and pages. Once customers have received their purchase, having multiple products increase the chance of a return visit. The majority of new fashion brands start with just 1 or 2 products, it’s always best to invest more and offer a more extensive range, if your a mens streetwear clothing brand, offering tracksuits, caps and tees is an ideal start because it also gives users the feeling that the brand has depth, which in turn increases the chance of a purchase.
2 – Online Advertising
A lot of starting businesses don’t realise how affordable online advertising can be, using either Google, Facebook or Instagram. Once you know your target market, you can create a business Facebook advertising account, from here, you can select the exact amount you would like to spend daily on advertising and also who sees the ads. Facebook and Instagram advertising is much more effective because if you a men’s fashion brand, for example, you can select the age group, sex and what they already like to help narrow down who sees the ad and who is more likely to order. It’s an excellent way to start off, even if you don’t receive sales straight away, it might intrigue some viewers to start following the brand on social media and the more they begin to see your brands philosophy, the more chance of a future purchase.
3 – Influencers
This is a harder approach to marketing, and usually costs more, but you can get lucky if you play it right. Influencers are social media icons that can help to advertise your product, for a price. Commonly, you’ll receive a strong following from their recommendation and likely some purchases, the level varies on their popularity and what you’re offering (discounts and sales). If you get in with the right influencer, sending them some gifts that they want to wear might work in your favour for some cheap advertising. It doesn’t necessarily need to be a famous influencer either, looking into Instagram users that have a high level of followers, receive a lot likes and the majority of the followers fit your target market can also work.
4 – Invest
Starting a business is always a risk, and without investment, the likelihood of success will dramatically increase. Whether you invest in products, online advertising or marketing, finding the right combination is vital for the brand to thrive. In rare occurrences starting a fashion label slowly can work, but you’ll just can to invest time and patience into watching the brand grow.